Most of you donâ€™t have the time for this, but I know some of you are still somewhat alien to the idea of social networking and the more knowledge we have, the better we can utilize the tool.
Why Facebook Pages are important:
These â€œpagesâ€ leverage our brands in multiple ways. In regards to general optimizing of the website, the more our page and our links exist throughout the internet, the higher our page will bump (pardon for being simplistic). But the other side of it is that these pages target consumers MARKEDLY wellâ€¦ and we can get into an ad campaign later that is cheap, and incredibly specific down to keywords like â€œeco-hotelâ€, specific regions, and more. In that sense, instead of the ad appearing next to any random facebook account, it appears next to people that have relevant accounts, potentially increasing our conversion rate.
As for the pagesâ€¦.. since I published them, they have already been getting considerable hits without any effort *at all*. Meaning some of these pages have gotten up to 20+ page views simply for existing. In fact, Fiji has somehow picked up fans. It is remarkable really. I am going to do some very low level advertising experiments with this, and will follow up by the middle of next week.
Why Facebook is important?
Facebook is a place where users are constant â€œendorsersâ€ of products in front of their friends as the targeted audience: a music video, a political figure, a local cafÃ©, etc. A user â€œfanâ€â€™s the page, and their friends in their network see this, converting more users into your network. It can allow previous guests to touch base with staff or other guests they met, keep up to date on the resort, or post pictures and stories. It allows other people to simply wait for the right offer to visit, or fantasize from their cubicle.
What is truly incredible is that, for no fee, you can send out a â€œstatus updateâ€ to all your fansâ€¦ specials, important events, etcâ€¦ and it goes on their â€œfeedâ€. This is important, as email is possibly in the beginning of its decline (this is another discussion entirely), and the ad will appear directly in front of their eyes, rather than hidden in an email they can ignore or throwaway.
It is also important to think of the size of some of these social networks, and the effect that one popular kingpin individual can have on the community at large. We begin looking at social networking members as individuals with high or low â€œequityâ€. The â€œhigh equityâ€ group leaders are someone worth targeting in hopes they lead their network in the same direction.
The real impact of facebook is that it spins around the ad model where you force feed consumers endless advertising, and you target the people that want to be known as endorsers of your product. In fact, the way that hotels are going, and most businesses in general, print media is rapidly declining. I have a lot of reports with evidence that supports this. Like Here!
With this â€œindividualityâ€ model, endorsing specific products highlights a personâ€™s style of individuality, bolstering their equity within their group, helping them become a more important figure for that network (including more profile hits and overall social interest, making that individual become highly desirable to interact with). In the end, you donâ€™t have to approach them in the traditional sense with advertisingâ€¦. The consumer is starting to come to us as it will benefit their standing to be part of *your* network of hotels, etc. When your brand is solid, and your social standing is good, facebook users become unaware that they are advertising for you in a personal effort to set themselves apart as an expressive and individualistic user. In essence, humans are now the vehicles for your brand, and will errantly act as walking billboards reaching more people than any traditional print media could.
I have done a lot of work on facebook. Here are the links.
Facebook is a closed social network, but these business pages appear in everyday google/yahoo searches.
Look at them, and if you are part of facebook, please â€œfanâ€ the page. If you have anyone you know that is on facebook, send these to them (cutting off the below explanation please). Upload videos and photos if you have them.
I wanted to keep this short, but a concise explanation of these and why they are important appears below.