Just a quick and dirty post for some of the better articles, pages, and thoughts from the Eye for Travel conference.
I appended this so that it includes both my tweeted links, and almost every single relevant tweeted link from the conference. If I missing anything, don’t hesitate to let me know! I think this is important stuff that all begs the greater conversation of social media, where it’s heading, and what we know (or think we know). For one, I think the take away commentary is something Mr. Jameson said – “The entire landscape of the internet will be different in 5 years”. I think it’s important to recognize…. and the fact is that everything we are using is nothing more than a tool, and tools change as we better understand what we are working on.
Most of these are ones that came to *MY* mind… so if I missed relevant content, let me know!
The Economist’s “Clicking for Gold – How Internet Companies profit from data and the web” (that whole report about Data is impressive and interesting)
Schmidt from Google calls the internet a cesspool, and expounds on how brands will save it, by acting like cream and rising to the top… pushing the nonsense down.
The CMO’S Guide to the Social Media Landscape – a phenomenal and simple chart that everyone should glance at.
6 critical issues to consider in social media & travel A thoughtful piece getting deeper into our needs as SMOs.
Originally from Harvard Business Review Blog – “What SXSW taught me about social systems”
Brogan’s “Attention as Currency and Noise”
SkepticGeek expands a bit with “The Role of Curation in the Attention Economy”
MediaPost with an article about what we really know about the influencers.
Google Maps experiment with showing hotel pricing from, as of yet, unknown sources.
WebScience.org look like a FASCINATING and really interesting site about the Semantic Web, Hub Influencers, Network Science, and more.
Speaking of Semantic Web…. some amazingly complex and possibly boring results from Content Extraction studies. Automating extraction, and experiences of content extraction the web (the first is a HUGE PDF that will need to be opened by Adobe. Don’t be scared.. it’s just a big file), and a new Economist piece on “Blog Mining”
Yelp is trying to explain their algorithm to the sound bite youtube gen.
MOBILE! Why Mobile is about to change how travel companies use social media. But The Economist also talks about whether people are ready to give up that much info in their article, “Follow Me”.
Foursquare’s Business page – this will help you get an idea of how to interact, add offers, and start the walk up the geolocation hill!
At the same time – KrazyDad does some hacking on Foursquare – some say it’s childish and narcissistic, others think it exposes some serious gaffes/challenges the small company has to deal with.
Market Metrix was listening:Â Best practices to handle online reviews. (and some review fun – Schrute Farms from the Office keeps piling on the Tripadvisor reviews!)
How to add analytics to your FB page – probably something you want to start doing, not for ROI… but for awareness. Does it work? How & Why?
And an awesome App for hotels!!!! No kidding… Smart Stay might be the app for you!
Hotel Marketing Strategies blog with updates from DAY ONE & DAY TWO, as well as the overriding 7 themes from the conference!
I am sure we will get more of the actual content of the conference up in the next couple days.. for sure. Some things we missed was validity of streaming video, mobile geolocating sites and impact, and the future of data visualization in helping us understand all the accumulating data that we, as hoteliers, haven’t the foggiest how to comprehend. Omniture Analytics is AWESOME… but making the massive amount of data meaningful is difficult.
So there’s this… modern approaches to data visualization.
If that doesn’t make sense, here’s 50 examples, and 5 more BEAUTIFUL social media examples
And the longer version:
If you think that’s impressive, check out the rest of Aaron’s exceptional work on his blog.
Thanks so much for posting this. I’ve been following the Twitter feed from Seattle since I couldn’t make it to the conference.
I always enjoy reading intelligent articles by an author who is definately knowledgeable on their chosen subject. I’ll be following this thread with great interest. Keep up the great work, see you next time