To follow up on a post that is over 5 years old, I have looked into what makes a fantastic website. It appears that people are standardizing what a beautiful website does… and that’s showcase the product with high rez imagery, similar to the past winners. That now includes drone video footage….. so speaking of times changing…
As times change, there’s something all this technology has brought us in the past 5 years… and that is complexity, as well as exasperation. Luxury being service minded, and anticipatory of a guest’s needs and desires…. we see a trend toward simplicity, and wonderful functionality. Gone are the days of massively bloated sites and confusing menus, sub-menus, and broken architecture. Gone are the days of needing to maintain multiple websites- tablet, mobile, desktop, and outlets. You can have an external facing outlet site, likely parallax, but a mobile first, dynamic, responsive website is *the* must, and likely one of the largest revenue drivers of any given initiative at any given hotel. So, here’s a number of websites to ponder.
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