This is a nice companion to this article re: Yelp and TA changes over time vs Google: https://www.hospitalitynet.org/opinion/4092845.html Sort of need to sit and think on this, especially as google doesn’t rank hotels against the market, like TA does. Without that metric, I don’t think Google will get the attention it wants vs the TA…

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Questions for Google Travel

This was an open letter to someone in the Google Travel department/vertical that happens to be a friend. I will 100% not be posting response, and I likely will not relate much if it is confidential. I will only relate what is said to be okay. I am trying to move the needle for the…

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Our independent hotels are a really great outlier, as the majority of our hotels do not use OTA, and are 100% direct. What *are* & *should be* direct bookings get siphoned into different ecosystems, whether a legit bait and switch, or just being swallowed by the black hole of Google. Our metasearch has done wonders,…

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