Hope this helps.
Thu 5 Dec 2013
Posted by Michael Hraba under Google, Hospitality Marketing, hotel IT, hotel management, hotel news, Hotel Sales, Management Philosophy, Mobile, revenue management, Semantic & changing web
Hope this helps.
Wed 4 Dec 2013
In response to this great article, although with no action plans, my mind just raced and raced with questions about the Chinese (and India & Brazil) tourist sectors. So little is known about these markets, and so little is known about how to woo them, and find the right guests that fit your hotel. The article lacked data, which is what a hotelier loves, and uses to rudder the ship. So my questions, and please…. if anyone knows, answer them!
In relation to Chinese tourism, What market segment are these travelers? Just because they are wealthy doesn’t necessarily mean they are luxury guests. I know there is price sensitivity in general, with Chinese in the United States, and because of current restrictions there are more bus tour groups than anything (this is also true for India, I believe)?
What segment do they fall in? What type of hotel guest are they? What is their average rate, and stay? What are the main feeder markets? What are their main destinations, currently?
I know they are still using brick and mortar travel agents that basically just book via Agoda, Rakuten, and Expedia due to the lack of GDS connectivity… is that right?
Are there travel associations we can reach out into China, and introduce ourselves? Are they very organized yet with CVB and outreach to different cities, etc?
Are they interested in corporate brand hotels and chains, or independent and boutique, singular, experiences?
I would love to hear what your questions are, and if anyone is an expert in these emerging markets, I want to buy you a cup of coffee. =)
Mon 2 Dec 2013
Thu 24 Oct 2013
It’s because they are agencies that overcharge to justify their massive overhead and existence. I am a HORRIBLE blogger because I am a hotel guy, but in 2011, I sort of wrangled up what I thought were the best websites, at the time. Turns out they were cutting edge because it’s all about simplicity and ease of use to book, and it’s really just about big awesome photos at this point. Hotel Website & Travel site best practices? What is cutting edge hotel website design in mid-2011?
It is NOT rocket science. But you would be amazed – agencies take a cut of SEM spend, so they bloat that. They make you have unbelievable amounts of pages, so they can charge more. They make silly maps, social things, so they can charge for it. It’s unbelievable how fleeced our industry is, right now. The agency model spends hotel owner’s money in the best interests of the agency’s bottom line. That simply isn’t how hospitality operates, and it’s a business about professionalism, and honesty. At least in our corner. So we are *all* about relationships, and trusting professional vendors to ask the questions we don’t know to ask…. and protecting an owner’s or professional peers’ money as if it was your own. Hospitality has a “we’re all in this together” model that has made our industry unparalleled, but also when we work with people in other industries, we get eaten alive by our ignorance and their inability to follow those rules we cherish: honesty, transparency, and doing what is in our best interests and for *our* bottom line, not theirs.
That doesn’t even talk about the bureaucratic, robotic, template, uninspired way that people design and produce sites. Because they are worried about their bottom line, the agencies go for the Amazon model of websites, instead of Google or Apple. Less is more, possibly? Nope… lost in pages, scrolling for hours, so much text! Utter dysfunction.
We are a boutique independent hotel company that is DESPERATE for a larger market of competition in hotel website design, because we are currently getting sub par stuff, often outsourced to other countries, and rigidity that doesn’t lend itself to understanding the nuances and particular challenges that each hotel faces.
Some of our properties do zero distribution through OTA’s, and we have 90% occupancy at a few properties… our problems for internet marketing our so flipped from the normal ones, and these agencies just can’t break out of their mold to figure out how to help us.
Here’s how you become successful – no sliding scale on pricing. Make everything transparent. Make simple, elegant sites, understanding it isn’t marketing, so much as it is a revenue channel. EVERY single thing about a website is getting people to book, and head in through, going from a visitor to a guest. And you might want to forgot agency models of pricing hourly, etc. It takes half your time just to run your business, and then you can’t produce sites. Figure out how much it costs in your time to build a site, and find a price. Use industry best practices based off penguin, panda, and hummingbird – don’t trick people to stay on the site, don’t make too many pages…… get people the information they want, easily, quickly, and get them on their way. Other than that, it’s for booking, and it just needs to be clean and simple. The only person doing this right now, and totally nailing it, is Buuteeq, and tiny small shops. Don’t hesitate to ask for recommendations, like GeriNet Consulting out of BC