How Yelp works… a totally delusional, mindless, idiotic ramble that I choose to pull from the threads *there* to this site *here* for multiple reasons.  If you need to know the reasons, just make up your own… they will suffice.  =)

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Chicago does not click on sponsored biz results… at least… active yelpers that talk.
(https://www.yelp.com/topic/chicago-do-you-click-onto-yelp-s-sponsored-ads)

and albeit not directly about yelp, it has the same model… which ABSOLUTELY no one understands how to convert the traffic into money.

Kelleher from Wired.. his thoughts earlier this year:

https://www.wired.com/techbiz/it/magazine/16-04/bz_socialnetworks

A CNN / Fortune article about Facebook’s Number 2 being “the one” who can make it profitable:
https://money.cnn.com/2008/04/11/technology/facebook_sandberg.fortune/index.htm?postversion=2008041213

while facebook has money problems:
https://www.techcrunch.com/2008/10/31/facebooks-growing-problem/

“facebook headed for financial ruin?
https://www.marketingpilgrim.com/2008/10/facebook-headed-for-financial-ruin.html

a good dollars and sense vs pageviews cut up of the issue:
https://okdork.com/2008/04/02/the-money-problem-with-facebook-myspace-hi5-apps/

And I think the AOL Yahoo thing brought out some interesting comments… especially from Randy Falco
https://gigaom.com/2008/04/10/aols-falco-gets-something-right/

“But despite drawing large, engaged audiences, other social networks have not been able to make the experiences relevant to users and marketers alike.”

And that last link says it very succinctly….

“That right there is the reason I’m hostile to most social networking and social networking-related startups that plan to rely on advertising: They’re depending on marketers to foot the bill while at the same tailoring their content to users that are generally hostile to or uninterested in marketing.”

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