Hraba Hospitality Consulting

Okay so I am really frustrated.  Well… that’s dramatic.  I am more confused, and too busy to gesticulate in the air and ask this question to the windows and fluttering leaves outside my office…. what in the hell is the point of Facebook for a hotel brand anyway??  I think a lot of people are using the Pareto Principle to organize their time in “doing” social media, as suggested earlier last week *here*.  I was going to try and find all the examples I have run into in the last year, but instead offer into evidence exhibit “B” – that time management is a very impacting conversation mentioned over and over because we are so dang busy and REALLY want to figure out what is important, and what isn’t.  So what’s important about Facebook?  Frankly, I am starting to lose my enthusiasm, especially since (more…)

Seriously…. where are our revenue managers?

I know, in these times, you cannot maintain total rate integrity without looking like an out of touch management group.  Others try to maintain their rates by laughing at their clients and just being rude, something so pompous and idiotic I need to quote it here.  CMO Scott Williams, from Morgans Hotel Group (on behalf of the Clift in SF) said it professional as can be:

““You can bury your head in the sand, discount your rooms, piss your brand away. But we are a luxury brand and we will act like a luxury brand. I’m going to look back at this recession and say ‘we didn’t just drop our pants.’

He has a way of making a point, doesn’t he?  It is a valid issue, no matter how garrish, classless, and totally out of touch he is.  (Even using that “L” word can get you in trouble.  The current “luxury” fiasco that has everyone up in arms, from groups to spas.)  Not everyone is maintaining rates with such bravado.  Choice Hotels seems to be doing a great job.

Whatever the case, the question is (more…)

Josiah Mackenzie, hotel marketing pro, blew my mind once again with his exhaustive and insightful advice in using Flickr for Hotels.  His social media plan and help is just…. wow.  Thanks sir.  Some of his thoughts will be in the social media bible, whenever someone has enough time to sit down and write one (even though it seems to change second to second).  Whatever the case, his work always gets me thinking.  This time it brought me back to the vague, somewhat uneasy marriage of business and flickr.

Something people don’t seem to want to talk about, or at least isn’t brought up too often in regards to Flickr, is their famously nebulous Flickr TOS & Yahoo Terms of Service.  I have spoken to (more…)

Someone had asked what systems of PMS are out there… and where you start.

Frankly, researching, engaging, and dealing with the endless sales negotiations is daunting, and tiring. I still don’t get why PMS’ aren’t transparent and straight to the point. I don’t want to negotiate for 3 weeks just to find out there is a “competitive discount” at the end worth $60-100K. That’s asinine, and it wastes people’s time. Until then…. here we go with some loose numbers about IT!

A Note About These Numbers.

I have done my due diligence for many hotels, and these are the trends.  Vague, non binding, budget purposes only numbers;  IE – don’t quote me, but these are my experiences. I don’t think it is unethical to share these numbers… they are loose based off of many projects, and I am also not divulging the sensitive licensing fees, software costs, integration and implementation fees, etc. Ask me more or (more…)

You know, I really admire Tom Sargent.  I have known a lot of developers, but very few have had such a long-view approach, coupled with steadfast determination.  Even those I know that approach that level of professionalism don’t have the empathy, humanitarianism, self awareness, or commitment to the integrity and vision.

I know I sound like a fanboy, and a bit cliche, but if any of you realized what he went through on his last green-build/historic renovation/national park land reuse… you would understand.  Very rarely do we see a holistic approach to development, with as much concern for the land use as well as the people that are impacted by it.

It is no wonder why he is featured in (more…)

The yelp post garnered 5 times as many views as anything I have ever posted, and stimulated a lot of interesting conversation on multiple outlets.  This is a follow up, clarifying a lot of stuff… might be too long, but I will let it stand.  Thanks for the dialogue, comments, emails, etc.  Be Well!

I have apologized for long posts before.. but this is ridiculous.  Actually.. if you need to blame anyone for length, chat with the thoughtful Jeff at http://www.IwantMoreFood.com.  He asked some great questions.. I was replying in an email and then it just went forever.

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I want to go on record saying I am (more…)

NB: As soon as Yelp sees this, they will be working on fixing these specific errors, which is fine.  The point is that these exist… endlessly… throughout the site, and these were just the obvious ones I cataloged in a few hours.

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I was so pleased to see a 2 star review disappear from one of my client’s pages today… one that sponsors yelp.  I doubt that means anything, because the below problem looks as if it follows zero rhyme or reason.  This looks like that algorithm really does have a secret aspect about it…. that it is irrevocably flawed.

So… this isn’t about yelp being unethical.  This isn’t about deliberate unethical behavior.  All Jeremy Stoppleman seems to do is look for blogs, waiting to defensively react against criticism… usually ending with the incredibly vapid “it’s the algorithm and it’s secret” argument.  But really, that’s harmless.

However, that argument might not hold water anymore guys.  Below is an afternoon of research, and it is hardly complete.  This could go on forever.  Hopefully… you will recognize that this is enough proof that the integrity of yelp, and it’s functionality, is endlessly flawed.  This is about a faulty algorithm, no more no less.  The below links are (more…)

Below was sent to “elite” (read “drunken”) members of yelp. This is INCREDIBLY exciting. This will legitimize yelp, and I have to say this is the most important development in the last couple months in social media. This is huge, exciting, and I am very happy to explore this with my hotels. What a PHENOMENAL tool.

———–from yelp————

As a member of the Elite Squad, I wanted you to be among the first to know about a new feature that is rolling out in about a week or so. It’s called Business Owner Comments, and as the name suggests, it will allow a business owner to write a public Comment after any given review. Comments will be the latest addition to the free Business Owner’s Account that any business owner can (more…)

Brands on Facebook are nothing more than dissonance now.  Whereas before they were meaningless, and the pages were little more than non-functional, limiting, and fairly non-interactive static places….

….now they are annoying, interruptive, and totally dysfunctional.  The new layout for Facebook has turned personal conversations into nothing more than reality TV with advertisements at random intervals. Brands and Pages used to be benign, and it was obvious there weren’t *doing* much of anything.  But now people look at these pages as malicious marketing that is getting in the way of their social network.  The furor I have seen is remarkable, but I hadn’t experienced it until  (more…)

I haven’t been able to really wrap my head around this until today, and would like ANY industry advice or thoughts.

I am a hotelier that is attempting to simplify our lives as SMO, CRM, etc.

With all these accounts and things to keep up with, I want the simplest method of updating and keeping my fans up to date with our news, events, offerings, and great pics, etc.  I was boggled as to how to best manage this, considering we are constantly posting one article to multiple pages and sites.

So… for now… this is the best practice for syndicating and (more…)