So I know Yelp works in the San Francisco Bay Area. LA’s sprawl might hinder it down there, NY seems not to be catching on (at least slowly), and Canada and the UK seem as if they were failures, at least as of yet.  I don’t have numbers on this (which is, by the way, a TERRIBLE way to start a blog post), and Yelp is always beaming with monthly hit reports, but it still seems their critical mass is the Bay Area, while a foothold in other markets seems elusive.

Doing Bay Area hotel/restaurant advertising w/ yelp is, basically, a no brainer.  Because of the sheer page hits, it will likely lead to conversion.  The margin isn’t at obvious for restaurants, but I would assume it might be of interest.  If you do the math, paying their scale plan for ads at about (more…)

Tags: