Hraba Hospitality Consulting

I just found this.  1) Don’t know if it’s useful, but it’s interesting, 2) I am sure you guys can leverage this in some way, 3) I don’t know if this is supposed to be visible or not… so take advantage now.

This isn’t just about keywords by market which is endlessly fascinating, but it also says a lot about their markets…. the sheer volume of terms in SF compared to, say, Portland is pretty intriguing.

http://www.yelp.com/topsearches?page=01

that’s for SF.

You can also search other cities

http://www.yelp.com/topsearches/nyc?page=01

http://www.yelp.com/topsearches/la?page=01

http://www.yelp.com/topsearches/chicago?page=01

http://www.yelp.com/topsearches/sacramento?page=01

http://www.yelp.com/topsearches/portland?page=01

750+ pages of terms for SF, 521 for LA, 443 for Chicago, only 59 for Sacramento, 63 for Portland, etc.  Enter your city and see if it is at all worthwhile or interesting for you.

Cheers… just thought I would share.

Also….

I apologize for posting the below (I had published the keywords, but didn’t feel comfortable with them, now I just list the #), as it is the nefarious naughty words of net searches… but I doubt this will be up for long, due to searches like this tarnishing yelp’s equity with user base searches like #35, #47, and #60 among other less illegal or salacious terms on the SF search term board (like #99).  Ouch, yelp.  Ouch.  If these pages are removed, I will post the terms.  Frankly, they are sort of disturbing. =/  Can any SEO people suggest what these are?  I cannot believe they are organic searches?

FIRST:  Daniel Craig at EHotelier is incredible funny.  Well played sir… 2010 Trends.  Hilarious for us dorky hotel types.

And… anyone that wants to look at and figure out this abstract from a couple UK universities:

A model of hotel occupancy performance for monitoring and marketing in the hotel industry

Spas adapt to these rough times:

appetizer sized spa portions… down economy forcing a reorientation of full sized treatments

green recoverings – donating used linens for the needy
a simple, PHENOMENAL program that would be easy, and beneficial, to implement.

What would google do? – vilifying google for content distribution

Gradigio / Hotel Marketing Strategies – Josiah’s best of 2009 and Strategies for 2010

Social Media integrated with email marketing for hotels

How sustainable tourism effects travel and your wallet

Google study suggest marketing imperative to travel

Some great books for the businessperson just entering social media, and trying to make sense of it.

La Croix meets hotel uniforms to equal high fashion on the frontlines

Google’s Real Time Search, and hotel social media marketing

And The CMO of Morgans talking about their “Recess is on” recession campaign by staying and being “outrageously” cool.  I will tell you what…. I am including this because I just think these guys are way off.  Time will tell…. but using words like psychicgraphic.. is idiotic.  Their new campaign is “get dirty (two dirty martinis), get wet (big bathtub), get blown (in room salon services).  They are, apparently, adding value… and asking guests to trade up.  It just feels like a syrupy mess of creepy and scummy come together.  Which is why The Clift in SF, likely, is known as “The Place where locals go to cheat on their wives”.  Ugh.

Sorry I have been to busy to blog, everyone.  I have about 10 hanging about, and will get through them in the next couple months.  Cheers, be well, and happy new year!