Hraba Hospitality Consulting

So apparently this launches at 1:40pm today, and I am REALLY excited.

http://millvalley.patch.com/

It is a REALLY interesting new content distribution model for community / municipal news… sort of like the old neighborhood rag (of which many still exist in paper form, (more…)

Unfortunately, Twitter and user generated review sites seem to have a lot more ROI, interaction, and traction than Facebook — which is only unfortunate because it seems they get less attention than Facebook.  Unlucky FB users, on the other hand, are stuck in the loop of hating Facebook, while being completely incapable of escaping it. People are already asking if Facebook actually has a monopoly, and whether it should be managed as a utility.  I don’t like that conversation, because it’s like we are giving up on the obvious fact – there could be something better.  Until then, we need to stay on top of this poorly conceived, and inherently damaged, network.

There is a big discussion going on about the equity of attention in social media, and that curating attention is more important than posting information.  Curation is a fine line, and studies have (more…)

Let’s start with less specific hotel stuff…. more about social media and the general landscape of modernmarketing:

This is the most important thing you have read this year:

“How Network Science can speed up your success by 10 to 20 times

***READ IT – IT’S VITAL*** (If you don’t go past this line here, read the above link. It’s of massive importance.vi)

This Rand Fishkin interview is a few years old, but still relevant and a REALLY great read (especially for new to the arena old school marketers) – social media marketing & viral marketing

Also… let’s delve into some of the more modern dilemmas in regards to (more…)