Hraba Hospitality Consulting

Another trend that seems obvious is that most successful social media programs are not operated by these fabled “gurus”, but by industry veterans who have worked incredibly hard and somewhat tirelessly garnering the knowledge and connections that they now have at their disposal.  Gregg is in this category as well – orchestrating countless bloggers and travel industry experts / agents from all over the world, all from an office in Canada.

FLIGHT CENTRE

First, before we jump into the interview, let’s give a background to those unfamiliar with Flight Centre.  Andre Sammartino said it most concise:

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“in any organization there ought to be the possibility of discussion… fence sitting is an art, and it’s difficult, and it’s important to do, rather than to go headlong in one direction or the other. It’s just better to have action, isn’t it, than to sit on the fence? Not if you’re not sure which way to go, it isn’t.” (p. 100)

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The last coffee break was so enjoyable, I have to add one more.  Marketing… it’s not *all* bad.  Some of it is… maybe most of it is.

The concept of creating a need, or unecessary want, to encourage a mindless consumer to buy a product is dehumanizing.  To make someone feel “less” without a certain product is not only disingenuous & manipulative, it’s somewhat disturbing.  It’s a (more…)

This is a bit like my Human Resources Safety Videos post – just a coffee break.  Nothing to think about here!  It’s about the complexities of working the wonderful and wacky world of sales.  It may be a bit controversial to post, possibly; there is some colorful language. It’s also a bit simplistic, but let me tell you….

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What does it all mean? (that link is a funny Youtube clip, as a palette cleanser).

Depending on how this one goes, I think this is my second to last or last post *ever* haranguing on, or thinking this deeply about, Facebook.  Blue in the Face makes one look crazy, especially if no one is listening… and beyond the simple fact that I may be wrong, and happily eat humble crow as I become more aware….. I do see some meaningful interaction on Facebook.  It takes some time, and for me it took *opening* my network.  This concept of a “closed” network seems bizarre to me, and it limited real, meaningful interaction, the likes of which I remember from IRC or topical boards.

You have seen me talk about this in regards to Hospitality Brand’s respective Facebook Pages, and the lack of real interaction… even when they are done well. When it comes down to it, there are some problems with the way Facebook Pages work.  This post is, to some degree, a slapdash missive of a rebuttal to this post about the Top Ten Facebook Brand Pages.  There are 100′s of those (more…)