Mon 30 Jan 2012
Where does your hotel lose money – in marketing and distribution?
Posted by Michael Hraba under Hospitality Marketing, Hotel Build / Design, hotel IT, hotel management, hotel news, Management Philosophy, revenue management
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This is a really big question. I would love to see the industry really delve into this. The transition from real world to online has been very fast, and a lot of the “infrastructure” is so much e-duct tape, putty, and last minute jury rigs – all of which should have meant to be temporary so that we can rebuild our online world of distribution based off tried and true methods, as they evolve. I know our industry is never that pro-active, but maybe we have an opportunity to start learning from where we are losing the most money, and patch those leaks.
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