FIRST: Daniel Craig at EHotelier is incredible funny. Well played sir… 2010 Trends. Hilarious for us dorky hotel types.
And… anyone that wants to look at and figure out this abstract from a couple UK universities:
A model of hotel occupancy performance for monitoring and marketing in the hotel industry
Spas adapt to these rough times:
appetizer sized spa portions… down economy forcing a reorientation of full sized treatments
green recoverings – donating used linens for the needy
a simple, PHENOMENAL program that would be easy, and beneficial, to implement.
What would google do? – vilifying google for content distribution
Gradigio / Hotel Marketing Strategies – Josiah’s best of 2009 and Strategies for 2010
Social Media integrated with email marketing for hotels
How sustainable tourism effects travel and your wallet
Google study suggest marketing imperative to travel
Some great books for the businessperson just entering social media, and trying to make sense of it.
La Croix meets hotel uniforms to equal high fashion on the frontlines
Google’s Real Time Search, and hotel social media marketing
And The CMO of Morgans talking about their “Recess is on” recession campaign by staying and being “outrageously” cool. I will tell you what…. I am including this because I just think these guys are way off. Time will tell…. but using words like psychicgraphic.. is idiotic. Their new campaign is “get dirty (two dirty martinis), get wet (big bathtub), get blown (in room salon services). They are, apparently, adding value… and asking guests to trade up. It just feels like a syrupy mess of creepy and scummy come together. Which is why The Clift in SF, likely, is known as “The Place where locals go to cheat on their wives”. Ugh.
Sorry I have been to busy to blog, everyone. I have about 10 hanging about, and will get through them in the next couple months. Cheers, be well, and happy new year!
Lots of great reading here…Daniel Craig’s list was a hoot. Thanks for the links =)
Hey – you see a trackback of one of your own piece’s, you know that blogger has good taste, right? =)