Management Philosophy


Discussion:  What if a hotel, or hotels, started doing this. advertising it, earnestly.  Putting a splash page, or a bit of information, or a blog post that says, “Hey… guys… book with us”.


What would the result or ramification be?


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Hey. Guys. Howdy. I thought I would put it simply, so people who don’t yet know, would know.

 

Please never, ever, ever, ever, ever book on sites like Expedia, Hotwire, Travelocity, Priceline.com.

 

After your research, book *direct* (call, online booking engine, whatever) with the hotel you choose.

 

If you book direct, your rate will *ALWAYS* be the lowest rate (99% of the time, at least all the hotels you *want* to stay at, and aren’t horribly managed, just phoning it in).

 

Not only that, you will get better service.  When you buy from an online travel agent (like above), your contract is with them, and the hotel’s contract is with them – so the entire concept of hospitality is interrupted, and a hotel has absolutely no capacity to resolve issues. Some hotels may even end up using Expedia guests like pawns as they make room for their Kings and Queens. Not at ours, but it happens.

 

OTA’s were a stopgap solution when the non-tech hotel industry was being left behind during the early days of online distribution.  Now, distribution has changed, and continues to change in rapid and meaningful ways.  OTA’s aren’t as necessary anymore.

 

Also – Hotels are smarter, and now have ways of better serving guest needs, and reaching you in the most of convenient, and transparent of ways.  Part of that involves the guest, and their awareness to book direct with the hotel, on the website booking engine, or make a old fashioned phone call.Whatever you do, if you make sure your reservation is a contract directly with the hotel, and not a 3rd party, every single one of your travel experiences will be better.

 

Thanks for listening.

 

http://www.danpink.com/2013/04/why-givers-often-succeed-5-questions-for-adam-grant

Great article on why “Givers in business succeed”

I really dig the giving concept – it is my way of life, and I am never taken advantage of…. even when they think they are, they’re not, because I don’t let them. That’s how giving I try to be. =) I also try to make sure that anyone I am sitting in front of feels like the most important person in the world. People have the right to feel that once while they make the job search or product pitch rounds….

But as a skeptic into debunking psuedoscience, it always bothers me when the people using mystical words don’t even understand their history or premise. These concepts are fake, but for your edification:

Karma would impact the next life.

Darma impacts *this life*.

People interchange these hokum concepts because they are meaningless…. but it’s important to know that “What goes around comes around”, or “Live by the sword, die by the sword”, is about Darma, not Karma.

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http://www.huffingtonpost.com/james-altucher/10-reasons-to-quit-your-job_b_3020829.html?ncid=edlinkusaolp00000003

“And that’s the new paradigm. The middle class has died. The American Dream never really existed. It was a marketing scam.”

 

LOVE that quote…. great read with some powerfully awkward and uncomfortable truths.
I always tell people- screw college unless you want the social experience. Save your money, learn a trade, or a craft – apprentice for real work skill, grind it out via mentorship (difficult to find nowadays, to be sure).  By all means, pick your profession by finding a job that can’t be moved or downsized…. find a skill that cannot be disrupted or shifted.  Cabinet making, hospitality, whatever…. the dream is dead, and if we keep getting young people who don’t want to work but just want to startup… we’re doomed.  The people that choose real work at a younger age will be heads and shoulders above the vast majority.

 

A man wrote a letter to a small hotel in a Midwest town he planned to visit on his vacation.

He wrote, “I would very much like to bring my dog with me. He is well-groomed and very well behaved.  Would you be willing to permit me to keep him in my room with me at night?”

 

An immediate reply came from the hotel owner, who wrote:

 

“SIR, I’ve been operating this hotel for many years. In all that time, I’ve never had a dog steal towels, sheets, silverware or pictures off the walls.  I’ve never had to evict a dog in the middle of the night for being drunk and disorderly.  And I’ve never had a dog run out on a hotel bill.  Yes, indeed, your dog is welcome at my hotel.  And, if your dog will vouch for you, you’re welcome to stay here, too.”

This Quora question here finally provided me an outlet to sum up all my tired cliches. The best in this business are constantly innovating, but here’s why the overall industry is a conservative bunch of bores. This may clue all you tech and app people in to why we are so hard to reach, and even if you do find access to the innovator or connected “in the know” guy at any hospitality company, the difference between “getting it” and implementation is day and night… especially from a corporate HQ to property level.  Getting acceptance at corporate is easy.  Getting the idea distributed and implemented is a different story.

So, why don’t hotels innovate more?

Historically, we’re not a money business, and we’re certainly not a tech business. The famous saying is “Hotels aren’t pioneers, because pioneers were shot in the back with arrows.” We couldn’t afford to make capital cost mistakes with new fangled design, tech, etc. If you have ever let an architect make a daring and new “tech” design decision, and then during your opening week have to rip an entire HVAC system from a brand new hotel because it doesn’t work, you learn VERY QUICKLY not to take risks on innovating something if there is a potential failure rate. Within the last couple years, radiant flooring had been this issue – architects and owners designing from residential preference versus the complexity of commercial application. It’s a problem, and it makes hotelier like me seem boring. But the simple fact is this:

Do you want to innovate and potentially fail spectacularly, or do you want to be boring and conservative and have an operating hotel?

It’s not always *our* money to take those risks with, either… and a good ownership or management group will protect the assets. When we tried to pioneer infrastructural solutions ranging from phones or internet, we got burned by trusting salesman whose interest is to sell, and not worried about back end support. So we lost a lot of money trying to pioneer systems like that. Sales people will always sell products that their operational department can’t support – like marketing writing checks that ops can’t cash.

What we quickly learned is that we can have a hospital or dormitory spend their own capital (and public vs private) funds, learning from their errors…

Then we steal the way they built out infrastructure at infinitely lower costs because you don’t have the learning curve or associated costs with capital spending failures.

This is true of phones, which I talk about here:
The Story of the In-Room Phone, & the future of on property telephony

and even reaches something seemingly prosaic and simple, like in room coffee, which I talk about here: A coffee laden ramble about… hotel coffee. What does your coffee program, or lack of it, say about your hotel brand?

You will note the similar “pioneer” themes – and that we become conservative in the face of multi-layered complexities in regards to execution.

Basically, hotels aren’t a money business. They are about hospitality, and part of being hospitable means having things that work properly. Early adopters suffer everything from outages to glitches, and more – and it isn’t in the best interest of a hotel to spend liberal amounts of capital on things with high rates of failure. This is why you can easily see a trend of about 10 years behind the times for everything…. not just phones or wireless infrastructure, but even with websites and SEO, as well.

The sea change moment for hospitality might have been SEO – many hotels got so burned by their own unawareness that they vowed never to be left in the dust again. I still know some hotels that can’t be found in their market. That’s why the savvier of hospitality groups are *VERY* on top of social media, and most operators look at it as a phone, instead of the billboard. Marketing is trying to lead us astray, but in the end it will become an operator’s real time brand management and guest expectation / service tool.

Anyways, that basically sums it up:

Hotels aren’t innovators simply because we aren’t innovative. We rather be boring and actually work, than innovative and broken.

Why don’t we innovate? Because that, historically, hasn’t been our job, and we can’t afford to.

In case you missed it:

Mark Woodworth and Jack Corgel discuss hospitality investment conditions and when to expect hotel values to starting increasing

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