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As I am sure you are all aware of, at this point, I am doing a couple “in the trenches” interviews with those people who are implementing & suceeding with the complex & changing world of social media. In my previous interviews with Shana from Tourism Queensland, and Susan Black from Black & Wright, we have tended to notice some dominant trends within successful social media, and my interview with Gregg was no different.  It’s reassuring that we are finding results and case studies to gel our operations and create success, across the board, for the travel industry.  A successful social media programs should have a plan, a direction, and should be about metrics, results, and goals.  As has been said before, you wouldn’t randomly use marketing or PR, why would use social media in such a random way?

Another trend that seems obvious is that most successful social media programs are not operated by these fabled “gurus”, but by industry veterans who have worked incredibly hard and somewhat tirelessly garnering the knowledge and connections that they now have at their disposal.  Gregg is in this category as well – orchestrating countless bloggers and travel industry experts / agents from all over the world, all from an office in Canada.

FLIGHT CENTRE

First, before we jump into the interview, let’s give a background to those unfamiliar with Flight Centre.  Andre Sammartino said it most concise:

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I imagine this is one of the first mash ups of a live-twittered conference?  If not the first, one of the only ones because this was massively, overly, insanely, time-consuming.  I do think what came of it was worthwhile, and I hope this sort of serves as a testament to all we spoke about and considered during Eye for Travel SM SF 2010.  First thing: I am not going to list contributor names here – I assume this is mostly for those who (more…)

I haven’t been able to really wrap my head around this until today, and would like ANY industry advice or thoughts.

I am a hotelier that is attempting to simplify our lives as SMO, CRM, etc.

With all these accounts and things to keep up with, I want the simplest method of updating and keeping my fans up to date with our news, events, offerings, and great pics, etc.  I was boggled as to how to best manage this, considering we are constantly posting one article to multiple pages and sites.

So… for now… this is the best practice for syndicating and (more…)