First Step: Shout Out About It (even if others don't care)
People keep pontificating on the “check-in”, and what it means for most people, whether it will be relevent enough to stick around, or if it will fall into shadow like so many past “darlings of the moment”. Well… I commented first *HERE*, and saw that consumers might think they are *not* a winning proposition here, and even Read Write Web claimed the death of the Check-In in 2011, and it was supposed to be a simple sentence. In fact, I started by saying, “Here, I will make this simple…”, which is not only a bit grandiose, but sort of pompous as well. I will try to relate my opinion with logic, instead of emotion… but it is still just an opinion. I am just sharing a few thoughts on LBS (Location Based Services). I would love to know what you think?
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Tags: check-in, facebook, foursquare, geo, geo-locating, geolocation, gowalla, gps, influencer, influencers, location based app, location based service, location based services, network science, node, readwriteweb, weak ties
This probably should have been multiple posts. Sorry.
Google PLACES (or where did my Local Business Center shove off to?)
One of my favorite developments in the last few weeks, aside from Google’s experimentation with populating rates of hotels into it’s maps, is Google “Places”. The blogosphere is abuzz with gentle, quiet speculation on what in the heck is going on (more…)
Tags: adtech, booking engines, brand marketing, brand websites, eye for travel, facebook, fence sitting, foursquare, geolocation, google local business center, google places, hotel headlines, hotel marketing, hotel videos, ipad, Marketing Times, mobile, new seo, newspapers, perceived value, point of sale, radio, revpar, semantic web, seo, Social Media, social mobile, speed indexing, telegraph, TIG, tripadvisor, tv, twitter, video, yelp
Posted by Michael Hraba under Hospitality Marketing, Social Media
618 views | [4] Comments
Just a quick and dirty post for some of the better articles, pages, and thoughts from the Eye for Travel conference.
I appended this so that it includes both my tweeted links, and almost every single relevant tweeted link from the conference. If I missing anything, don’t hesitate to let me know! I think this is important stuff that all begs the greater conversation of social media, where it’s heading, and what we know (or think we know). For one, I think the take away commentary is something Mr. Jameson said – “The entire landscape of the internet will be different in 5 years”. I think it’s important to recognize…. and the fact is that everything we are using is nothing more than a tool, and tools (more…)
Tags: #smtravel, data exhaust, data visualization, eye for travel, foursquare, hub influencers, network science, semantic web, Social Media, twitter, yelp
An impressive LEED Platinum for a hotel, Napa’s Bardessono. I would like to take the time to point out that the incredibly complex reuse project from the NPS and ECB/Fort Baker Retreat Group, Cavallo Point, was just awarded LEED Gold. Being NPS land, historic buildings, and completely “green” presented an interesting array of problems (aka opportunities), and I am happy to say 2 years after opening it’s doors, it has finally received it’s status. It is a shining light for the Bay Area, a stunning addition to the National Parks and GGNRA, and a model for future development being ethical and about sustainability. I applaud (more…)
Tags: android app, augmented reality, bardessono, cavallo point, CRM, customer relationship management, customer service, email etiquette, emails, entrepreneur, food and beverage news, foreclosures, foursquare, geo-locating, geolocating, geolocation, honors programs, hospitality news, hotel marketing, hotel news, Human Resources, iphone app, kenya, kenya social media, kenyan hotel industry, LEED, lifestyle trends, loyalty points, loyalty programs, luxury, luxury trends, restaurateur, Social Media, tripadvisor, work force, zagat