First Step: Shout Out About It (even if others don't care)
People keep pontificating on the “check-in”, and what it means for most people, whether it will be relevent enough to stick around, or if it will fall into shadow like so many past “darlings of the moment”. Well… I commented first *HERE*, and saw that consumers might think they are *not* a winning proposition here, and even Read Write Web claimed the death of the Check-In in 2011, and it was supposed to be a simple sentence. In fact, I started by saying, “Here, I will make this simple…”, which is not only a bit grandiose, but sort of pompous as well. I will try to relate my opinion with logic, instead of emotion… but it is still just an opinion. I am just sharing a few thoughts on LBS (Location Based Services). I would love to know what you think?
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Tags: check-in, facebook, foursquare, geo, geo-locating, geolocation, gowalla, gps, influencer, influencers, location based app, location based service, location based services, network science, node, readwriteweb, weak ties
This probably should have been multiple posts. Sorry.
Google PLACES (or where did my Local Business Center shove off to?)
One of my favorite developments in the last few weeks, aside from Google’s experimentation with populating rates of hotels into it’s maps, is Google “Places”. The blogosphere is abuzz with gentle, quiet speculation on what in the heck is going on (more…)
Tags: adtech, booking engines, brand marketing, brand websites, eye for travel, facebook, fence sitting, foursquare, geolocation, google local business center, google places, hotel headlines, hotel marketing, hotel videos, ipad, Marketing Times, mobile, new seo, newspapers, perceived value, point of sale, radio, revpar, semantic web, seo, Social Media, social mobile, speed indexing, telegraph, TIG, tripadvisor, tv, twitter, video, yelp
I imagine this is one of the first mash ups of a live-twittered conference? If not the first, one of the only ones because this was massively, overly, insanely, time-consuming. I do think what came of it was worthwhile, and I hope this sort of serves as a testament to all we spoke about and considered during Eye for Travel SM SF 2010. First thing: I am not going to list contributor names here – I assume this is mostly for those who (more…)
Tags: Alaska Airlines, Anil Aggarwal, Anthony Rawlins, api, April Robb, augmented reality, Barry Boland, Blog, blogging, blogs, brand awareness, brand marketing, Brandie Feuer, Claire Elias, conference tweeting, d, David Doucette, del ross, Digital Visitor, expedia, eye for travel, facebook, fairmont, Farecompare, Fiona Ashley, flo lugli, Forrester Research, geo, geolocation, google, Henry Harteveldt, hilton, Hilton Worldwide, hotel marketing, hotel marketing strategies, hub influencer, influencer, intercontinental hotels, James Zito, Jennifer Davies, Jeremy Jameson, John T. Peters, Joie De Vivre, josiah mackenzie, las vegas, Linda Palermo, linkedin, live blogging, live tweeting, Mark Guerette, marketing, mashup, mashups, MGM Grand, Michael B. Slone, Michael Perhaes, Milestone Internet Marketing, mobile, mobile browsing, mobile internet, Morgans, Morgans Hotel Group, network science, Nileguide, Orbitz, porter gale, radian6, Raffles, Rand McNally, Rick Seaney, ryanair, Sam Fulton, Search enging optimization, semantic web, seo, sgo, smo, social graph, social graph optimization, Social Media, social media marketing, social media optimization, social media ROI, social networking, social travel, southwest, STA Travel, susan black, ted souder, Tom Romary, Travelmuse, tripadvisor, tripit, Tropicana, tweeting, twitter, UGC, UGR, Uptake, user generated content, user generated reviews, Vail Resorts, Virgin America, virginia suliman, web 2.0, Will Aldrich, Wyndham Worldwide, Yapta, yelp, Yen Lee
An impressive LEED Platinum for a hotel, Napa’s Bardessono. I would like to take the time to point out that the incredibly complex reuse project from the NPS and ECB/Fort Baker Retreat Group, Cavallo Point, was just awarded LEED Gold. Being NPS land, historic buildings, and completely “green” presented an interesting array of problems (aka opportunities), and I am happy to say 2 years after opening it’s doors, it has finally received it’s status. It is a shining light for the Bay Area, a stunning addition to the National Parks and GGNRA, and a model for future development being ethical and about sustainability. I applaud (more…)
Tags: android app, augmented reality, bardessono, cavallo point, CRM, customer relationship management, customer service, email etiquette, emails, entrepreneur, food and beverage news, foreclosures, foursquare, geo-locating, geolocating, geolocation, honors programs, hospitality news, hotel marketing, hotel news, Human Resources, iphone app, kenya, kenya social media, kenyan hotel industry, LEED, lifestyle trends, loyalty points, loyalty programs, luxury, luxury trends, restaurateur, Social Media, tripadvisor, work force, zagat