Rupert Murdoch. Interesting character. Constantly and sytematically attempting to allter new media to mimick older media so he can control it… because… he can’t.
Not anymore.
New media trumps who he is and what he represents… control and money.
Neither are immediately obvious with new media. All these old style marketers are panicking because you need to be *real*, and kind, and maternal and proactive with your brand… truly believing in it, rather than simply controlling it.
It is interesting to see old marketing people panicking on the side of the road as this new “permission marketing” model and brand awareness travels on a new highway.
Just a thought. Hi bye!