Hraba Hospitality Consulting » old media http://www.hrabaconsulting.com/blog HHotelConsult hoping to make sense of his brainpan's thoughts, rambles, ambles, and more. Hotel Industry banter, social media thoughts, and general blather. Mon, 30 Jan 2012 23:35:11 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Murdock, Facebook, new media, old media, and control. http://www.hrabaconsulting.com/blog/2009/01/06/murdock-facebook-new-media-old-media-and-control/ http://www.hrabaconsulting.com/blog/2009/01/06/murdock-facebook-new-media-old-media-and-control/#comments Tue, 06 Jan 2009 23:33:13 +0000 Michael Hraba http://www.hrabaconsulting.com/blog/2009/01/06/murdock-facebook-new-media-old-media-and-control/ Rupert Murdoch.  Interesting character.  Constantly and sytematically attempting to allter new media to mimick older media so he can control it… because… he can’t. 

Not anymore. 

New media trumps who he is and what he represents… control and money.

Neither are immediately obvious with new media.  All these old style marketers are panicking because you need to be *real*, and kind, and maternal and proactive with your brand… truly believing in it, rather than simply controlling it.

It is interesting to see old marketing people panicking on the side of the road as this new “permission marketing” model and brand awareness travels on a new highway.

Just a thought.  Hi bye!

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