I imagine this is one of the first mash ups of a live-twittered conference? If not the first, one of the only ones because this was massively, overly, insanely, time-consuming. I do think what came of it was worthwhile, and I hope this sort of serves as a testament to all we spoke about and considered during Eye for Travel SM SF 2010. First thing: I am not going to list contributor names here – I assume this is mostly for those who attended, and we know who we are. However, Susan Black was going to compile a list of everyone involved in the conference for further networking, and think we might be able to do that here? Please comment and leave your info for people to connect with…. twitter, buzz, and anything else you wish to share about the conference.
The below words are basically a mashup of every single tweet (processed & filtered) from the #smtravel conference (blended with my commentary in the parentheses). I arranged the information best I could, however *completely* subjective said arrangement is. I hope it makes some form of sense – or at least you can potentially peer into the chasm that is my logic. At the least I hope I didn’t misquote or misrepresent anyone. Speaking of transparency – I left some fairly meaty and helpful implementation/action ideas at the end that were not necessarily even part of the conference… I figure if you can find them and actually read that far down, well.. you deserve them.
I will go out on a limb saying that 100% of the data is accurate, because I basically copy and pasted from the tweet stream. I am sad to say the nature of making the “tweety casserole” of our conference helped it to lose much in the reference & citations arena, but if you need to see the authority and professionalism of those involved, please refer to list of speakers at the conference. For those that don’t know me – I am a big skeptic, and vigilant about data and non skewed statistics, as well as generally skeptical about enthusiastic marketing. If anyone would like to challenge any of the information or data below, please do! I am always up for conversation and learning…. and if incorrect data was given out at this conference I assume we would all like to know (this is highly unlikely)! So let’s have at it – Eye For Travel’s Social Media Conference #smtravel 2010! (Boy I hope this makes sense)
My attempt at organizing the concepts throughout the conference:
- Social Media (general)
- Geolocation / Mobile / Augmented Reality
- ROI
- User Generated Reviews / Content
- Takeaway / Important Thoughts
- Action / Implementation
You will note a lot of information on Geolocation/Mobile & User Generated Reviews/Content. I think that’s because there is real data, opportunity, and engagement in those areas. The other areas are more guesswork and hoping. Twitter provides ROI, to be sure… but I think we should focus on what provides results, vs. what we like to think *may* work. In that, I personally suggest you alot some of your Facebook time to understanding and interacting with Geolocation, as well as becoming more involved in the review sites.