Entries tagged with “semantic web”.


Something exciting (finally) at Hi-Tec via @Tnooz

My thoughts about big data in hospitality:

First, I read this tweet yesterday, after having titled this “Big Data”, and it gave me pause:

“As a technology descriptor, Big Data is about as caveman as it gets — so broad and ambigous that it is better grunted than spoken.”

This is true. But “Big Data” will still be used, and it’s a commentary on the stage we are it…. labeling things something ambiguous because we haven’t even begun to understand it. Yet vendors rush to monetize it, for a number of industries that don’t yet have the capacity to truly understand it.  I question whether those who peddle big data are truly understanding of it, themselves.  What’s more, I would love to ask each individual consumer data group that uses data to monetize end users one simple question: “Do you have a corporate standard of ethics in regards to how you leverage or extapolate datas?” (click for more) (more…)

I read this article today, and to say the least, I reacted. Privacy is a term used far too loosely, and I think people might not really know what they are defining. Whatever privacy is to you, you need to consider how privacy exists in the real world.

A ghostly voice:

Consumer privacy issues are a “red herring.” — “‘You have zero privacy anyway,’ Scott McNealy told a group of reporters and analysts Monday night at an event to launch his company’s new Jini technology. Get over it.’”

That was in 1999.


Subsquently…. resultingly….. These privacy conversations kill me. If one wishes for privacy, one shouldn’t leave the house, nor ever go online.

It is completely within the best interests of a hotel to protect a guest’s privacy… we go to significant lengths to do so. To suggest otherwise is misinformed and ignorant.  It is the hallmark of our success, among other things.

This issue isn’t about a hotel’s sensitivity to privacy. The issue is our current preoccupation with the concept of privacy. No one has any idea what “privacy” means. We have relative freedom, and our lives are relatively unobstructed and we are able to do as we please. But leaving the house – you are subjected to the largest shift in communication history, coupled with modern technological achievements that have, together, completely negated the concept of privacy. It doesn’t exist anymore. In fact… younger generations shed it as a by-product of the lifestyle they seek… a reminder that, shortly, it simply isn’t going to be an issue for people that will be controlling the world soon. How can we really expect any privacy, anyway?

It’s a fun conversation about a word few people really understand…. but whether or not we need to be sensitive (hotels, in fact, are sensitive) is moot. The point is that privacy is ending, and to some extent we are willfully giving it up as a biproduct of being able to access these amazing tools of the internet age.

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Just to take our head out of the daily grind (aka I have spent seemingly countless days posting management responses to my properties.  It’s like painting the Golden Gate Bridge. As soon as I reply to all of them I have to start all over again)…..

Let’s talk about the future.  Let’s talk about where things like social communication technology, genetics, computer and network science are going to go.

So, without further ado, Ray Kurzweil:

 

 

Kurzweil’s new documentary “Transcendent Man”, “probes his breathtaking, possibly balmy, vision of the future.” You can read more about it in this Economist piece at this link *HERE*.  Time runs an amazing piece on him RIGHT HERE (thanks Katie Clapp!).

What’s more, Michio Kaku, our pragmatic, skeptical, modern day science magnate (or hero? or Sagan-esque lightning rod for science to light up the public’s minds?) who proffers forth a more conservative view of our immediately future into the years that lead us to the 22nd Century.  Internet enabled contact lenses that tag everything in site, telekinesis will be commonplace, but it’s not all just sci-fi.  The Economist covers this in their Futurology (2) article here.  His new book is called “Physics of the Future”.

Assuming you got here because of our industry, we travel and hospitality professionals forget we are dabbling in technologies that not only resolve significant problems for the human race, but which can also completely alter what it means to be human, to begin with.  We are in the first moments of a revolution – one who’s major accomplishments may not even be on the horizon of our life’s timeline.

Even at this point, superhuman technologies bolster our frail frames and help us to walk, to breathe, and much more.  Even now it would be difficult to gauge where a human ends, and biogenetic, biotech, or bionic extensions begin.  It’s interesting to think about…

…….to remain human, we may need to become more human than human.

 

Now back to work! =)

A snapshot of now.

Hello friends, travel and hospitality people.. I have abandoned you for too long!  Well, my mind has been racing, and I am trying to put all these pieces together… how will it all fit?  How will interaction by the brand influence, connect, or impact the future of the social graph legitimizing and strengthening search?  *That’s* not even the important question – The real question will be how will a search built off network science control and influence brands?  Will there, finally, be a thwarting of the spam through human powered relevance ranking?  Will poor management styles, lack of interaction, or opaque manipulation of the consumer made to be transparent in regards to the brand?  These are small beans compared to the impact of wikileaks on the future of human government.  If you want to catch up on the *REALLY* important stuff, listen to this NPR Fresh Air episode with Bill Keller, from the NY Times, on the impact of Assange and Wikileaks.  But back to our silly little vertical.

Google search is inundated by spam – even their CEO Eric Schmidt admitted that “The Internet is a Cesspool“, and at the time 2 1/2 years ago, he insisted it would be brands that sorted out those murky waters.  I think that’s part of it, such as a brand interacting with the social graph, while publishing meanginful content to an interested audience that actively supports or bolsters the brand’s online relevance and presence.  But where Schmidt agreed the future of meaningful editorialism or content was in question, I think it’s the tapping into of the social graph that will sort all this out.  People will always try to game search, but the amalgam of a human powered network will wield sorting relevance like a skilled warrior, making antiquated algorithms look clumsy and slow.

The spam problem for Google is multi-layered. (more…)

What does it all mean? (that link is a funny Youtube clip, as a palette cleanser).

Depending on how this one goes, I think this is my second to last or last post *ever* haranguing on, or thinking this deeply about, Facebook.  Blue in the Face makes one look crazy, especially if no one is listening… and beyond the simple fact that I may be wrong, and happily eat humble crow as I become more aware….. I do see some meaningful interaction on Facebook.  It takes some time, and for me it took *opening* my network.  This concept of a “closed” network seems bizarre to me, and it limited real, meaningful interaction, the likes of which I remember from IRC or topical boards.

You have seen me talk about this in regards to Hospitality Brand’s respective Facebook Pages, and the lack of real interaction… even when they are done well. When it comes down to it, there are some problems with the way Facebook Pages work.  This post is, to some degree, a slapdash missive of a rebuttal to this post about the Top Ten Facebook Brand Pages.  There are 100′s of those (more…)