Entries tagged with “social media optimization”.


I imagine this is one of the first mash ups of a live-twittered conference?  If not the first, one of the only ones because this was massively, overly, insanely, time-consuming.  I do think what came of it was worthwhile, and I hope this sort of serves as a testament to all we spoke about and considered during Eye for Travel SM SF 2010.  First thing: I am not going to list contributor names here – I assume this is mostly for those who (more…)

Josiah Mackenzie, hotel marketing pro, blew my mind once again with his exhaustive and insightful advice in using Flickr for Hotels.  His social media plan and help is just…. wow.  Thanks sir.  Some of his thoughts will be in the social media bible, whenever someone has enough time to sit down and write one (even though it seems to change second to second).  Whatever the case, his work always gets me thinking.  This time it brought me back to the vague, somewhat uneasy marriage of business and flickr.

Something people don’t seem to want to talk about, or at least isn’t brought up too often in regards to Flickr, is their famously nebulous Flickr TOS & Yahoo Terms of Service.  I have spoken to (more…)

Here are some of the links I previously spoke about in regards to social media sites not being profitable.  I note, when people find that these sites are not profitable, I am often met with surprise in lieu of all the buzz and media about them.  Buzz does not profit make.

YOU READER!  You yourself may not have thought of it – but facebook, youtube, yelp, tripadvisor, linkedin, twitter…. none of these powerful sites have proven the social media ad-model, nor been able to turn a profit.  I am not sure if I published these links already, but they are good for thought.  It is sort of ripped out of a previous yelp conversation, found (yes unfortunately on yelp) HERE.  It is a good thread about yelp.  I am not going to elucidate, but we might all agree that Fishbits X is one of the most thougthful, prolific yelpers out there (tongue firmly in cheek).  The below tracks some of the conversation about monetization and creating web 2.0 to actually be profitable, which it is not.

Cheers!

Kelleher from Wired.. his thoughts earlier last year:
http://www.wired.com/t…

A CNN / Fortune article about Facebook’s Number 2 being “the one” who can make it profitable:
http://money.cnn.com/2…

while facebook has money problems:
http://www.techcrunch….
“facebook headed for financial ruin?
http://www.marketingpi…

a good dollars and sense vs pageviews cut up of the issue:
http://okdork.com/2008…

And I think the AOL Yahoo thing brought out some interesting comments… especially from Randy Falco
http://gigaom.com/2008…

“But despite drawing large, engaged audiences, other social networks have not been able to make the experiences relevant to users and marketers alike.”

Yelpers don’t want complexity.  They just want lovely free parties where they can be happy.  Nothing wrong with that, frankly.  Sounds good.  Actually.. really, really good.

But happiness does not sustain itself all the time… those parties may be no more if something doesn’t happen… and fairly fast.  I did just notice a new feature called “Things I Love” on the yelp profile main page.  This is worked in so as to create highly targeted advertising for the members.  If they like dogs, they can market dog food.  If they like their fiance, they can market wedding vendors.  It is a brilliant idea, but I already chatted about how Facebook’s model doesn’t work.  Even running a couple tests produced some negligible and even odd results.

So, when JP Morgan suggests that 2009 will be the year that the ad model fails…. my ears perk up and I wonder a couple things.  Namely, will there be unexpected opportunities if they are not able to get ROI or make these things profitable?

This is fascinating, and social media is so big right now… ballooning, saturating, and a media darling which has gotten an almost cult of personality like focus in the news.

I cannot imagine that they will make it profitable, nor can I imagine it going away.

What do you think is going to happen?  I think that a lot of these sites don’t have strong business leadership, and there is a lot of panicking going on right now.  As long as they focus on the business more than the parties….

I think we will live to review another day.

Some local friends were chatting about the yelp court case… amazing the momentary hubbub that it caused.  All of a sudden everyone was a flitter with concern.. and now it is business as usual.

A lot of people thought the doc was a jerk.  Others thought the guy was standing for free speech.  Well let me tell you… I doubt he was a bad guy, and it certainly wasn’t about free speech.  It was just a wreck of a case, and there was nothing legitimate there except two wide eyed people dragging their own name through the mud.  They didn’t think it would get as big as it did, so they settled.

I don’t think the doc was a bad guy, necessarily.  I think he doesn’t get social media, and acted inappropriately, to a fault.

But I think the fact it settled so quickly was interesting.  These guys weren’t ready for the limelight, and they just wanted everything fixed.  But the public is clamouring for news on the way Yelp works.

And it does, but doesn’t, work very well.  So it is this duality that is starting to get picked up, and people are anxious for the resolution to these ongoing concerns.

I think this is all indicative of Yelp’s massive immaturity (young and dealing with new issues) coming to a head, and things going awry while their management insults people on threads, then deletes the threads when it isn’t comfortable…..

and the rest of the yelp crew is cold calling merchants with a hard sell all the while ignoring them while they create a social scene of hipsters that they can finally…. be.. .cool… enough… to … be… part … of.

This stuff has to be sorted out.  An egotistical doctor that doesn’t get social review sites is a perfect patsy to gel the power of the web 2.0 tools.  Hopefully this will start a conversation about how to fix yelp’s imperfections and flaws.

TWO FIXES that actually come from the flawed trip advisor:

1) Multi tiered rating like trip advisor.  A main overall star rating, but then a rating for cleanliness, service, food, etc.

2) Instead of trying to get money from merchants, and then ignoring them in favour of teeny bopper yelpers that cannot even spell…. allow businesses a discourse with clients.  Responding *TO* clients isn’t necessarily important or effective when you are talking about immature folk, ignorant people, or types that just want to rail against you, let alone shill reviews, etc.

This is a social, public conversation.  Business owners should be able to respond, rebutt, or remark in kind.

AND LAST ONE:

3)  START THINKING OF VERIFICATION PROCESSES PEOPLE.

the first social review site that can find a way to verify the actual transaction at the business will develop a more honest, trustworthy, and sellable brand.