Hraba Hospitality Consulting

What does it all mean? (that link is a funny Youtube clip, as a palette cleanser).

Depending on how this one goes, I think this is my second to last or last post *ever* haranguing on, or thinking this deeply about, Facebook.  Blue in the Face makes one look crazy, especially if no one is listening… and beyond the simple fact that I may be wrong, and happily eat humble crow as I become more aware….. I do see some meaningful interaction on Facebook.  It takes some time, and for me it took *opening* my network.  This concept of a “closed” network seems bizarre to me, and it limited real, meaningful interaction, the likes of which I remember from IRC or topical boards.

You have seen me talk about this in regards to Hospitality Brand’s respective Facebook Pages, and the lack of real interaction… even when they are done well. When it comes down to it, there are some problems with the way Facebook Pages work.  This post is, to some degree, a slapdash missive of a rebuttal to this post about the Top Ten Facebook Brand Pages.  There are 100′s of those (more…)

Unfortunately, Twitter and user generated review sites seem to have a lot more ROI, interaction, and traction than Facebook — which is only unfortunate because it seems they get less attention than Facebook.  Unlucky FB users, on the other hand, are stuck in the loop of hating Facebook, while being completely incapable of escaping it. People are already asking if Facebook actually has a monopoly, and whether it should be managed as a utility.  I don’t like that conversation, because it’s like we are giving up on the obvious fact – there could be something better.  Until then, we need to stay on top of this poorly conceived, and inherently damaged, network.

There is a big discussion going on about the equity of attention in social media, and that curating attention is more important than posting information.  Curation is a fine line, and studies have (more…)

I think we need to start with a couple presuppositions about social media:

1) It’s the wild west of social media.

2) This isn’t rocket science – it’s about old school customer service.

3) Knee jerk reactionary business owners will always blow things out of proportion, dodge accountability, and blind themselves to what’s really happening to their brand through the eyes of clients. You don’t need social media for that…. it’s been that way for centuries. Of course reviewers shouldn’t be marked as “problem guests” for writing a critical review – that’s poor real-world management of information, and not about the nature of the information itself.  This is a major component of the flawed (more…)

This probably should have been multiple posts. Sorry.

Google PLACES (or where did my Local Business Center shove off to?)

One of my favorite developments in the last few weeks, aside from Google’s experimentation with populating rates of hotels into it’s maps, is Google “Places”.  The blogosphere is abuzz with gentle, quiet speculation on what in the heck is going on (more…)

I imagine this is one of the first mash ups of a live-twittered conference?  If not the first, one of the only ones because this was massively, overly, insanely, time-consuming.  I do think what came of it was worthwhile, and I hope this sort of serves as a testament to all we spoke about and considered during Eye for Travel SM SF 2010.  First thing: I am not going to list contributor names here – I assume this is mostly for those who (more…)

Just a quick and dirty post for some of the better articles, pages, and thoughts from the Eye for Travel conference.

I appended this so that it includes both my tweeted links, and almost every single relevant tweeted link from the conference.  If I missing anything, don’t hesitate to let me know!  I think this is important stuff that all begs the greater conversation of social media, where it’s heading, and what we know (or think we know).  For one, I think the take away commentary is something Mr. Jameson said – “The entire landscape of the internet will be different in 5 years”. I think it’s important to recognize…. and the fact is that everything we are using is nothing more than a tool, and tools (more…)

Another Class Action Lawsuit for Yelp!

Enjoy the TechCrunch article… and always, always, always enjoy the commentary.  I find it interesting if not hilarious.  If it isn’t hilarious enough for you, check out the comment section of this blog post, where it basically proves Facebook users are clueless (or 4chan had a blast acting like a mischievous army, once again).

Yelp seems to be taking this situation seriously though; umm….enough to post a Craigslist ad for legal counsel.  I would imagine there are better ways to hire lawyers than CL, but hey, just says a lot about the management that got them into this mess.

But these cries of extortion… once again… are more about (more…)

An impressive LEED Platinum for a hotel, Napa’s Bardessono.  I would like to take the time to point out that the incredibly complex reuse project from the NPS and ECB/Fort Baker Retreat Group, Cavallo Point, was just awarded LEED Gold.  Being NPS land, historic buildings, and completely “green” presented an  interesting array of problems (aka opportunities), and I am happy to say 2 years after opening it’s doors, it has finally received it’s status.  It is a shining light for the Bay Area, a stunning addition to the National Parks and GGNRA, and a model for future development being ethical and about sustainability.  I applaud (more…)

A professional acquaintance and I were communicating today about the odd nature of social media in regards to “friending”, and navigating the tightrope that is personal and professional.  Social Media and Online Communication are still very young, and it is still learning to become the “metaverse” Stephenson conjectured, or at least fantastical replication of the physical world.  As it starts to more accurately and efficiently replicate tangible existence, we will see a new vision of a social platform – something that is capable of being augmented, and adaptable enough for the most diverse of us. For now, we have the frustrating complexity of navigating our professional selves, and awkwardly surrendering our personal lives in lieu of building a professional network.

The question she asked was “How do you decide who to friend when someone finds your profile off of the page you administer?”

This is the million dollar question.  The online world is slowly revealing itself to be a (more…)