Hope this helps.
Thu 5 Dec 2013
Posted by Michael Hraba under Google, Hospitality Marketing, hotel IT, hotel management, hotel news, Hotel Sales, Management Philosophy, Mobile, revenue management, Semantic & changing web
Hope this helps.
Tue 5 Feb 2013
If you aren’t paying attention to Google’s movement in the Travel arena, here’s an update. If you want to talk about the future of Travel, start with Google, because every consumer, guest, business, and everyone else already does.
1st: considering the below, there’s absolutely no way that Google Plus won’t pick up steam. The Google Local tied in with Zagat have started gaining momentum alongside review sites like Yelp and Tripadvisor (still no Facebook review component?). When people search Google, it is so natural to click on the map or what is in front of you. As it’s been said before – if you rely on Google Search for people to find you, or Google maps for people to get to you, you shouldn’t be ignoring google reviews, google local, etc.
Tue 29 Jan 2013
UGH – the word “engagement”, indeed, will make me rant. Pardon me. A TNooz article quotes Facebook Travel, “a team lead for the travel vertical in Facebook said that the travel industry is lagging behind other industries in maximizing the power of the social networking site for marketing messages”. That’s disappointing they think that. But maybe it’s not me, it’s you….
Enjoy exploring this page, yourselves: https://www.facebook.com/deals/checkin/business/
See this is the disconnect with Facebook, and real business. Real business needs to make sense of real dollars, and don’t really get “engagement”. You can’t just say things and hope they mean something when your infrastructure is broken. I have drunk the social kool-aid 100%. Review sites have upended traditional marketing models, and how operations steers the ship. It’s more revolutionary than the printing press, in many ways. We have a networked superconsciousness now, and we all have almost ESP like access to each other’s information.
But for Facebook to talk about “engagement” as a currency, when it just, truly, does not exist on Facebook (yet?), is dense. It’s a bad move for them – I have talked about all their bad moves, ad naseoum, and am beginning to wrap it up. I imagine I am not the only industry person who will have this point of view. If you don’t, then explain why Facebook chastises our industry, where marketing features like Check-Ins that they claim they are “committed to” offer zero help, broken videos, and links to dead guides (especially funny as the “how to do facebook check-ins” guide links to a pitch black page, a literal black hole, if you will.<br/>
UPDATE: It now leads to a “This page doesn’t exist” link.
For Facebook, I think it’s too late. That spontaneous press conference to announce social graph search (unavailable but to .01% of users, and slow to roll out, taking years?) seemed a bit spontaneous in lieu of losing 1.4 million users in the US and 600,000 in the UK, last December alone.
It seems to be a desperate way to keep people’s attention.
But we all know how silent that world of Facebook has been recently. Updates, changes, settings confusion, privacy confusion, purges. That’s lost some people, for others – there’s only so much you can know about people you know. We all know how frustrated we are with the site. The unstable, complex architecture – it’s exhausting to keep up with, for those that haven’t already given up.
“Engagement” hasn’t meant anything there, and now it’s just storytelling with pictures. Building brand, slowly, with little cost, *is* valuable, but we shouldn’t overvalue it. Definitely not on this website. The fact is, it’s a closed system, so it may end up irrelevant. Twitter, alone, is concierge services, storytelling, a telephone, service recovery, a Q&A platform, and more. It’s far more useful. Google Plus is heading in that direction too, with the marketing capabilities of hangouts, it’s amazing.
However we end up measuring “engagement”, there’s almost none of it on Facebook for most smaller travel brands. If you crunch the numbers of likes and comments on most major brands, it’s approximately .00005% engagement of their “liked” fan base.
A huge issue, and a metric I am waiting for from Facebook, is how many people have liked your page, and subsequently hidden your page. I think that is really important. How much of our audience is even really there? How many hotels overposted or were too self absorbed early on in their Facebook page career, and were hidden by most of their “liked” users? (I wasn’t – I treated posting like an email database, and wanted to make sure not to overuse).
That surely should be known, though, as Facebook keeps talking about “engagement” as transaction. Engagement isn’t the same on Facebook, all the while it happens everywhere else: Tripadvisor, Yelp, Travel Forums, Twitter, Google+. Hotels are engaged ***everywhere***. It’s not that our industry isn’t doing it right, on Facebook. It’s …. just….. that …… it’s …… Facebook.
Tue 24 Jul 2012
My thoughts about big data in hospitality:
First, I read this tweet yesterday, after having titled this “Big Data”, and it gave me pause:
“As a technology descriptor, Big Data is about as caveman as it gets — so broad and ambigous that it is better grunted than spoken.”
This is true. But “Big Data” will still be used, and it’s a commentary on the stage we are it…. labeling things something ambiguous because we haven’t even begun to understand it. Yet vendors rush to monetize it, for a number of industries that don’t yet have the capacity to truly understand it. I question whether those who peddle big data are truly understanding of it, themselves. What’s more, I would love to ask each individual consumer data group that uses data to monetize end users one simple question: “Do you have a corporate standard of ethics in regards to how you leverage or extapolate datas?” (click for more) (more…)
Fri 17 Feb 2012
I have been RACKING my brain over this -
How do you become accessible to emerging tourist markets? —->Brazil, China, and India? Â That’s just the powerhouse economies, and we shouldn’t forget Mexico & South America or other parts of Asia, and Russia. Â I have been watching China fairly close, and although money is there, it sounds like they are price sensitive and no frills. In exploring Emerging Markets, I have found some wonderful insight from the Economist and NPR. Â I am including those links and info at the bottom. So the question is: How do Hotels, and the rest of Travel, connect with these massive economies and new travel markets? Â I assume you could add Bebo, et al to your social initiative, but many places have censors and blocks, or others are hard to penetrate online or off. Â Have fun thinking! GREAT info after the jump (more…)