Entries tagged with “user generated content”.
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Wed 19 May 2010
Posted by Michael Hraba under Hospitality Marketing
I think we need to start with a couple presuppositions about social media:
1) It’s the wild west of social media.
2) This isn’t rocket science – it’s about old school customer service.
3) Knee jerk reactionary business owners will always blow things out of proportion, dodge accountability, and blind themselves to what’s really happening to their brand through the eyes of clients. You don’t need social media for that…. it’s been that way for centuries. Of course reviewers shouldn’t be marked as “problem guests” for writing a critical review – that’s poor real-world management of information, and not about the nature of the information itself.Â This is a major component of the flawed (more…)
Tue 6 Apr 2010
Posted by Michael Hraba under Social Media, Yelp
This is a quick and dirty post, something I seem to be a fan of.
YELP IS INCREASING TRANSPARENCY
They are discontinuing the sponsored business listing “favorite review” feature which confuses the most complex of knuckleheads….. but they are also releasing their incredibly fault algorithm’s hold on hidden reviews. Instead of trying to *HELP* the user by engaging them with relevant, meaningful reviews, they are suspending the algorithm’s effort in (more…)
Wed 31 Mar 2010
I imagine this is one of the first mash ups of a live-twittered conference?Â If not the first, one of the only ones because this was massively, overly, insanely, time-consuming.Â I do think what came of it was worthwhile, and I hope this sort of serves as a testament to all we spoke about and considered during Eye for Travel SM SF 2010.Â First thing: I am not going to list contributor names here – I assume this is mostly for those who (more…)
Thu 27 Aug 2009
The rest that is cut off (hey I am a hotel guy, not a HTML guy) says “($42/month), would you?”Â You can take the survey yourself right here: TripAdvisor Survey for Owners.
I will let the pic speak for itself.Â I know it’s just a survey, but I assume some (more…)
Fri 12 Jun 2009
Once again, I got carried away with a response to a blog post, and decided to expound on it.Â I am sure this counts as real business right?
Newsweek’s Budget Travel has a great article about TripAdvisor trying to deal with the long coming revelation that many of their users and reviews are not legitimate.Â This is, frankly, a huge blow to the site, and should pose a happy problem in it’s early adolescence as they deal with all the changes that come along with growing into adulthood.Â Frankly, I am thrilled that this may provoke User Generated Content sites to seek the same verification model other sites have.
At any rate, this is vital to all of us, and it recalls some of my previous post (which I seem to mention once or twice):
You know I am skeptical of social media, whether speaking of Facebook’s lack of meaningful interaction, or Flickr’s nebulous TOS.Â In general, I have had major concerns since my yelp research project, and resulting thoughts on ethics in social media. I had even mentioned in January that Yelp should consider verification processes.
One scotch fueled evening my jocular side protruded a wee bit and I became a prankster. To be honest it wasn’t to learn the lesson I did, rather just good fun.Â I speak of the Ryan Air Twitter spoof of mine, which got considerable attention in traditional media (namely because Ryan Air claimed @ryanaironline was their account).Â ItÂ helped me realize that there is a grave concern for brands and trademarks, and both (more…)