User Generated Review volume changes: 2015 – 2019

This is a nice companion to this article re: Yelp and TA changes over time vs Google:

https://www.hospitalitynet.org/opinion/4092845.html

Sort of need to sit and think on this, especially as google doesn’t rank hotels against the market, like TA does. Without that metric, I don’t think Google will get the attention it wants vs the TA popularity ranking.

% of reviews from which sites:

HOTEL #1

TA
2015 – 64%
2016 – 56%
2017 – 50%
2018 – 44%
2019 – 51%

*Google*
2015 – 1%
2016 – 7%
2017 – 13%
2018 – 17%
2019 – 20%

Expedia + Hotels.com
2015 – 23%
2016 – 24%
2017 – 21%
2018 – 25%
2019 – 24%