Direct ROI from social media, such as tracking someone from a review page to your booking engine is only one small component of the overall ROI. Your analytic program can find the dollar amount in those conversions incredibly efficiently. You can even have a graph. I like graphs, and charts. and lots and lots of data… great stuff.
But frankly, I am nearly done with the ROI conversation (except that my clients are not there yet, so here we go again). It is IMPOSSIBLE to measure EVERY aspect of how valuable it is, at least so far. We can provide relevant insight into what we are doing from time to time, sort of like taking a snapshot of an electron. What we show you now might not be what we are working on in the next nanosecond, but you can see one scintillating aspect of how we build your brand, create business, and return on your investment with us “hired gun” online concierges. I am (more…)