The tried and true KPI, or ways we measure our hotel’s performance. They do not speak about digital marketing as a KPI here, because it’s tied to our classic measurements of performance: https://www.hospitalitynet.org/news/4104058.html However, we’re at times behind the trends, and the data revolution means that we hotel people need to wrap our heads around other…
Hotel of the future: New experiences, new opportunities Technology innovations, changing customer demands, and new competitive threats are pushing hotels to offer increasingly personal, uniquely tailored experiences for every guest on every visit. https://www2.deloitte.com/us/en/pages/consumer-business/articles/hotel-of-the-future.html
From a recent large scientific report from the National Academy of Sciences: The next decade may decide humanity’s fate: “[S]elf-reinforcing feedbacks could push the Earth toward a planetary threshold that, if crossed, could prevent stabilization of the climate & cause continued warming on a Hothouse Earth pathway even as human emissions are reduced” — Alex…
So, the buzzwords and gossip talk for hotel marketing is that people want authentic, personalized experiences, and itineraries that match their mood or proclivities. It seems the rancor for packages (not from guests, but from PR and Marketing) are falling out of favor for finely tuned itineraries that meet people in their own idiom, style,…
I had compiled this for our marketing plan. The data is a few months old, but still relevant. I’m sharing it, because our industry should probably lay off the stereotypes, and misunderstandings, of what is soon going to be the largest market for business. This Millennial Traveler data is vital to informing us about our…
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