This is a nice companion to this article re: Yelp and TA changes over time vs Google: https://www.hospitalitynet.org/opinion/4092845.html Sort of need to sit and think on this, especially as google doesn’t rank hotels against the market, like TA does. Without that metric, I don’t think Google will get the attention it wants vs the TA…
This was an open letter to someone in the Google Travel department/vertical that happens to be a friend. I will 100% not be posting response, and I likely will not relate much if it is confidential. I will only relate what is said to be okay. I am trying to move the needle for the…
Our independent hotels are a really great outlier, as the majority of our hotels do not use OTA, and are 100% direct. What *are* & *should be* direct bookings get siphoned into different ecosystems, whether a legit bait and switch, or just being swallowed by the black hole of Google. Our metasearch has done wonders,…
So this is just a conversational thought experiment, and I want to know what you think about this, how insane or inappropriate it is, and how it would be received (especially regionally or wherever your market is). In regards to hotel (and all) marketing, I get cynical about it as toxic clutter and spammy noise….
I had an appointment to renew my ID at the DMV, but something happened and that appointment for 3 months into the future was lost to the ether. It meant I had to wait in line, or accept my current DMV photo, which has me looking like a deranged lunatic. The pic was so funny,…
Recent Comments