“The biggest key to that campaign is that the consumers are king. It reiterated that even more than we ever thought; a brand is not something that you launch, it’s your reputation. People already know your brand whether you are owning it or not [laughs]. It’s not something that you create… and social media heightens that whole experience.
We all know that Facebook is buggy, and for some businesses and neophytes, figuring out all of the settings and controls must be like wading through syrup.
There is one simple fact, and it’s that the way you want consumers to use Facebook is *not* the way that Facebook users are using it. Yet.
The way some people post on their Facebook Hotel Page, it’s tantamount to pounding on your guest’s door all hours of the day with little bits of information. It’s overwhelming, and it is off-putting.
The network that is supposed to connect everyone in the world is doing more to create a completely “tromp l’oeil” experience in regards to social media – it looks more like a network than it really is.
It’s time to rethink your eagerness versus effectiveness on Facebook Pages. Of course, as I write this… all I can do is wonder about Facebook’s effectiveness, overall.
I imagine this is one of the first mash ups of a live-twittered conference? If not the first, one of the only ones because this was massively, overly, insanely, time-consuming. I do think what came of it was worthwhile, and I hope this sort of serves as a testament to all we spoke about and considered during Eye for Travel SM SF 2010.
Cheers and good day! Your friendly neighborhood Hotelier trying to stay on top of hotel news, and travel info, and hospitality & management philosophy… oh yeah… and technology or social media.Â
All this being told… I think the slide and panic is over. Our awful day at the beach is done, and what happens next is shaking out the blanket to clear the sand…. and we will see what is jarred loose from the hotel economic fabric. The problems that are still to come are not pro-longed troubles for hotels, it is simply the back end of the recession working itself out. Until then…. buckle up…. I doubt it will be too bumpy a drive home, but it’s gonna be a long ride.
Recent Comments