You should add these to your hotel website. You should claim your hotel Google Plus Business Listing, You should create and or merge your page with that listing. You should add all the snippets you can,

Anyone notice that Google Alerts are basically broken? https://www.forbes.com/sites/kashmirhill/2013/07/30/google-alerts-are-broken/ Thank goodness for Revinate! If anyone has any info on great

If Tripadvisor’s popularity index can be equated to revenue, then paying to increase your popularity seems very, *VERY* much a grey area.

OTA’s were a stopgap solution when the non-tech hotel industry was being left behind during the early days of online distribution. Now, distribution has changed, and continues to change in rapid and meaningful ways. OTA’s aren’t as necessary anymore.