Do I think we need to remind ourselves that the way hospitality should be respectful and noble in how we manipulate, interpret, extrapolate, and use all this data, in lieu of guest privacy and respecting them? Yes. Yes I do. I am going to ask our travel professionals an hoteliers to think deeply about how they want to treat a guest – and to understand their is a difference between understanding their datas, and using it to manipulate them. The pace of business is too fast for people to have gotten to this last sentence, but those that did might proactively walk forward into the world of big data with respect to the people that choose to keep our hotels in business. The hotel business is conservative for a reason – we don’t have the money to get burned on trying new ideas. If you exploit your guest’s data in a way that burns bridges, no amount of data analysis will ever fill your hotel again.
I openly, expressively, encourage Facebook to give Brands the admin option on their Facebook Brand Pages to see or understand how many of our likes are “listening” and seeing our posts, vs. the fan base that “liked” us and has hidden our streams. Without awareness of when and how people hide our wall posts and content, we will never become better marketers to your audience. Please consider this feature for us, and it could possibly bolster and strengthen your content and user interactions.
I think it’s time to realize we can not readily energize a fan base for something like a hotel, and the real way these “Best of the City” local contests are *truly* won is with your staff. Consider what it’s like to receive endless credit card offers in the mail, or to have someone call you multiple times and talk only of themselves. Trying to urge your fan base to do work for you might only not work, it might be counterproductive. Those who will vote for you on the best-of list are already prone to do it, so they don’t need encouragement, which means you may just be spamming your precious contact list, instead of proselytizing them to action. So how are you going to win these “best-of” lists? You’re going to do it when you understand the future of social media in hotels, and when you understand that PR & Marketing need synch with all operations, and now it’s time to consider how PR & Marketing will fit into the world of Human Resources.
This is a really big question. I would love to see the industry really delve into this. Â The transition from real world to online has been very fast, and a lot of the “infrastructure” is so much e-duct
The Story of Hotel Coffee. This is something I have done in the past – talking about the history of hotel systems and amenities, and where we are today. It’s likely horribly self indulgent, as well
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