Do I think we need to remind ourselves that the way hospitality should be respectful and noble in how we manipulate, interpret, extrapolate, and use all this data, in lieu of guest privacy and respecting them? Yes. Yes I do. I am going to ask our travel professionals an hoteliers to think deeply about how they want to treat a guest – and to understand their is a difference between understanding their datas, and using it to manipulate them. The pace of business is too fast for people to have gotten to this last sentence, but those that did might proactively walk forward into the world of big data with respect to the people that choose to keep our hotels in business. The hotel business is conservative for a reason – we don’t have the money to get burned on trying new ideas. If you exploit your guest’s data in a way that burns bridges, no amount of data analysis will ever fill your hotel again.

Ed Note: Pardon my current technological shortcomings, for the time being. You might have to click on the pic to open the full size photo of the website.  Currently, I am having trouble having them display Continue Reading…

The Evolving Check-In

Where people are isn’t as important as why they are there. The next stage is communing around the places, and understanding that the individual person is simply a node in a much vaster network.