The tried and true KPI, or ways we measure our hotel’s performance. They do not speak about digital marketing as a KPI here, because it’s tied to our classic measurements of performance: https://www.hospitalitynet.org/news/4104058.html However, we’re at times behind the trends, and the data revolution means that we hotel people need to wrap our heads around other…
SUPPLY AND DEMAND So, I am not all giddy about the value of the book because I understand most of those values are unchanging store fronts that don’t care if they ever sell the book, so it’s a manufactured or somewhat arbitrary evaluation. And I looked at sold copies on ebay, and there haven’t been…
Hotel of the future: New experiences, new opportunities Technology innovations, changing customer demands, and new competitive threats are pushing hotels to offer increasingly personal, uniquely tailored experiences for every guest on every visit. https://www2.deloitte.com/us/en/pages/consumer-business/articles/hotel-of-the-future.html
Our independent hotels are a really great outlier, as the majority of our hotels do not use OTA, and are 100% direct. What *are* & *should be* direct bookings get siphoned into different ecosystems, whether a legit bait and switch, or just being swallowed by the black hole of Google. Our metasearch has done wonders,…
So this is just a conversational thought experiment, and I want to know what you think about this, how insane or inappropriate it is, and how it would be received (especially regionally or wherever your market is). In regards to hotel (and all) marketing, I get cynical about it as toxic clutter and spammy noise….
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