The tried and true KPI, or ways we measure our hotel’s performance. They do not speak about digital marketing as a KPI here, because it’s tied to our classic measurements of performance: https://www.hospitalitynet.org/news/4104058.html However, we’re at times behind the trends, and the data revolution means that we hotel people need to wrap our heads around other…
Hotel of the future: New experiences, new opportunities Technology innovations, changing customer demands, and new competitive threats are pushing hotels to offer increasingly personal, uniquely tailored experiences for every guest on every visit. https://www2.deloitte.com/us/en/pages/consumer-business/articles/hotel-of-the-future.html
Our independent hotels are a really great outlier, as the majority of our hotels do not use OTA, and are 100% direct. What *are* & *should be* direct bookings get siphoned into different ecosystems, whether a legit bait and switch, or just being swallowed by the black hole of Google. Our metasearch has done wonders,…
I am incredibly curious about Virtual Reality and how it will relate to, and impact, our industry of travel. Here’s where I am at, right now, and you can see why I am so interested! So up here at the top, the TL;DR is what real-world travel “games” or software have you seen in VR? Google Earth…
So, the buzzwords and gossip talk for hotel marketing is that people want authentic, personalized experiences, and itineraries that match their mood or proclivities. It seems the rancor for packages (not from guests, but from PR and Marketing) are falling out of favor for finely tuned itineraries that meet people in their own idiom, style,…
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