“in any organization there ought to be the possibility of discussion… fence sitting is an art, and it’s difficult, and it’s important to do, rather than to go headlong in one direction or the other. It’s just better to have action, isn’t it, than to sit on the fence? Not if you’re not sure which way to go, it isn’t.”

“With the like button, with Tripadvisor, and different applications… they will find their way. You can’t just dismiss the powerhouses of today just because they don’t have the right applications. That would be like dismissing Google in the past because the algorithm was a little off. You have got to understand that these companies have the bandwidth, the smarts, and the money – and travel is one of the largest if not *THE* largest online opportunity, vertical, and once they have their sights set on it, they will figure it out.”

Are numbers this small to be expected? In the world of hard to track impressions and marketing measurements that provided some data and guidance (however skeptical I always am) – some people have said, “so what, who cares, it’s to be expected”. But numbers *THAT* small? Is that part of the Pareto Efficiency, or does the principle come into play (if you believe in that)?