“The biggest key to that campaign is that the consumers are king. It reiterated that even more than we ever thought; a brand is not something that you launch, it’s your reputation. People already know your brand whether you are owning it or not [laughs]. It’s not something that you create… and social media heightens that whole experience.

Revelation!  I love it. I don’t always have stuff hit me, but it hit me today. So I hadn’t figured out why Tripadvisor’s Restaurant Reviews had recently, so vigorously, taken off.  For those of Continue Reading…

So apparently this launches at 1:40pm today, and I am REALLY excited. http://millvalley.patch.com/ It is a REALLY interesting new content distribution model for community / municipal news… sort Continue Reading…