I think it’s time to realize we can not readily energize a fan base for something like a hotel, and the real way these “Best of the City” local contests are *truly* won is with your staff. Consider what it’s like to receive endless credit card offers in the mail, or to have someone call you multiple times and talk only of themselves. Trying to urge your fan base to do work for you might only not work, it might be counterproductive. Those who will vote for you on the best-of list are already prone to do it, so they don’t need encouragement, which means you may just be spamming your precious contact list, instead of proselytizing them to action. So how are you going to win these “best-of” lists? You’re going to do it when you understand the future of social media in hotels, and when you understand that PR & Marketing need synch with all operations, and now it’s time to consider how PR & Marketing will fit into the world of Human Resources.

I have been RACKING my brain over this – How do you become accessible to emerging tourist markets? —->Brazil, China, and India?  That’s just the powerhouse economies, and we shouldn’t forget Mexico Continue Reading…

And here comes RoomKey… filling an empty space that the OTA’s have bungled. Here’s an article on Room Key, the hotel brand search engine. Upshot (summary via TNOOZ): Choice Hotels International, Hilton Continue Reading…

The Evolving Check-In

Where people are isn’t as important as why they are there. The next stage is communing around the places, and understanding that the individual person is simply a node in a much vaster network.