So this is just a conversational thought experiment, and I want to know what you think about this, how insane or inappropriate it is, and how it would be received (especially regionally or wherever your market is). In regards to hotel (and all) marketing, I get cynical about it as toxic clutter and spammy noise….

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This is basically verbatim copy/paste from a Nextdoor question, and my answer, to a local looking for advice. Remember years ago when we were cautious of anyone using the word “guru” or “ninja”, etc?

Easiest way to consider social media: It’s isn’t a revenue generator. You need to disrupt the booking process to create revenue – so ad spend, articles, etc.  But social media is a telephone, and luxury