Easiest way to consider social media: It’s isn’t a revenue generator. You need to disrupt the booking process to create revenue – so ad spend, articles, etc. But social media is a telephone, and luxury
*Upshot*: Facebook is *NOT* the #1 way you engage with guests. Organic Google Search is. The fact that our industry does not understand this means a heads up for some of us…. & a whole bunch of pain for everyone else down the road.
I would say your welcome, but for all the eyes not hitting this… you have been warned. The future is Google Plus, because the future is still search, and your future revenues depend on it.
If Tripadvisor’s popularity index can be equated to revenue, then paying to increase your popularity seems very, *VERY* much a grey area.
OTA’s were a stopgap solution when the non-tech hotel industry was being left behind during the early days of online distribution. Now, distribution has changed, and continues to change in rapid and meaningful ways. OTA’s aren’t as necessary anymore.
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