This is basically verbatim copy/paste from a Nextdoor question, and my answer, to a local looking for advice. Remember years ago when we were cautious of anyone using the word “guru” or “ninja”, etc? Well… Continue Reading…

Someone explain this.  Someone else compile your data.  What is all the “Year of Mobile” nonsense for the last 10 years if the data doesn’t suggest it’s that big a deal? Is it that marketers can’t tell Continue Reading…

Easiest way to consider social media: It’s isn’t a revenue generator. You need to disrupt the booking process to create revenue – so ad spend, articles, etc.  But social media is a telephone, and luxury Continue Reading…

If Tripadvisor’s popularity index can be equated to revenue, then paying to increase your popularity seems very, *VERY* much a grey area.