I was just talking to my favorite hotel technology company. I’ve worked with them for almost a decade, and I appreciate them. They aren’t snake oil, they don’t assume they know the business better than hotel people, and they are changing the game. I won’t name them, but feel free to ask. They’re basically indispensable,…

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This is basically verbatim copy/paste from a Nextdoor question, and my answer, to a local looking for advice. Remember years ago when we were cautious of anyone using the word “guru” or “ninja”, etc?

Easiest way to consider social media: It’s isn’t a revenue generator. You need to disrupt the booking process to create revenue – so ad spend, articles, etc.  But social media is a telephone, and luxury