The tried and true KPI, or ways we measure our hotel’s performance. They do not speak about digital marketing as a KPI here, because it’s tied to our classic measurements of performance: https://www.hospitalitynet.org/news/4104058.html However, we’re at times behind the trends, and the data revolution means that we hotel people need to wrap our heads around other…

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Having rewatched the great Indiana Jones and the Last Crusade, it reminded me that airship tech has really gotten far better than… uhhh… hydrogen. But I’m waiting, and what I’m seeing makes me think the Cruise Ship of the Sky could not only be amazing, but also not as totally gross as Cruise Ships.  These…

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Hotel of the future: New experiences, new opportunities ​Technology innovations, changing customer demands, and new competitive threats are pushing hotels to offer increasingly personal, uniquely tailored experiences for every guest on every visit.​ https://www2.deloitte.com/us/en/pages/consumer-business/articles/hotel-of-the-future.html

Our independent hotels are a really great outlier, as the majority of our hotels do not use OTA, and are 100% direct. What *are* & *should be* direct bookings get siphoned into different ecosystems, whether a legit bait and switch, or just being swallowed by the black hole of Google. Our metasearch has done wonders,…

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I am incredibly curious about Virtual Reality and how it will relate to, and impact, our industry of travel. Here’s where I am at, right now, and you can see why I am so interested! So up here at the top, the TL;DR is what real-world travel “games” or software have you seen in VR?  Google Earth…

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