The tried and true KPI, or ways we measure our hotel’s performance. They do not speak about digital marketing as a KPI here, because it’s tied to our classic measurements of performance: https://www.hospitalitynet.org/news/4104058.html However, we’re at times behind the trends, and the data revolution means that we hotel people need to wrap our heads around other…
So this is just a conversational thought experiment, and I want to know what you think about this, how insane or inappropriate it is, and how it would be received (especially regionally or wherever your market is). In regards to hotel (and all) marketing, I get cynical about it as toxic clutter and spammy noise….
In short, “Napa Valley” is being hidden by Tripadvisor, and almost all searches end up in Napa, the city. This means 30 hotels are being listed, when there’s 65 options throughout the Valley, and the searching consumer may not be savvy enough to understand “Napa” isn’t the region, but just the city (as proven by…
So we know there’s “Hacker-Fares” on Kayak. Not too big a deal, considering that airlines are a commodity, and they don’t care if you book one way, round trip, etc. They’ve got their game, and you can play by it, or fly another airline. Kayak realized that, and created a service for users that further…
Remember… I’m not a blogger, a marketer, or a web guy. I am a hotel ops guy, and I’m just trying to produce content at my leisure, as best I can. So with that out of the way, there’s 2 things I am worried and confused about, and I hate being alone on an island,…
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