Once again, I get carried away with a response to a blog post. I am sure this counts as real business right? Newsweek’s Budget Travel has a great article about TripAdvisor trying to deal with the long coming revelation that many of their users and reviews are not legitimate. This is, frankly, a huge blow to the site, and should pose a happy problem in it’s early adolescence as they deal with all the changes that come along with growing into adulthood. Frankly, I am thrilled that this may provoke User Generated Content sites to seek the same verification model other sites have.