But many of my clients don’t understand some core aspects of what we do… namely the amount of time we spend just *getting* to the conversation. Sometimes the important conversations aren’t that apparent, or don’t just come to you via your facebook page. What’s more, I am concerned about measurement for *me*, and not just my clients (because of the time it takes explaining it).

TRIP ADVISOR isn’t always making inn owners happy. I had posted this link before.  I think it is interesting that an inert marketing piece on how to deal with online CRM issues garnered responses that Continue Reading…

The old marketing model has been flipped upside down, and now people are trying to figure out how to reach consumers that *want* to be reached… branded consumers that want to identify with your brand, Continue Reading…