“With the like button, with Tripadvisor, and different applications… they will find their way. You can’t just dismiss the powerhouses of today just because they don’t have the right applications. That would be like dismissing Google in the past because the algorithm was a little off. You have got to understand that these companies have the bandwidth, the smarts, and the money – and travel is one of the largest if not *THE* largest online opportunity, vertical, and once they have their sights set on it, they will figure it out.”

This is a dynamic conversation that is maturing and growing into having severe impact on a hotel’s livelihood. If a hotel is smart enough to be on the ball with social media, and understand the nature of this constructive communication – it is hardly their fault that a guest reviewer doesn’t understand that.

Another Class Action Lawsuit for Yelp! Enjoy the TechCrunch article… and always, always, always enjoy the commentary.  I find it interesting if not hilarious.  If it isn’t hilarious enough for you, Continue Reading…

An impressive LEED Platinum for a hotel, Napa’s Bardessono.  I would like to take the time to point out that the incredibly complex reuse project from the NPS and ECB/Fort Baker Retreat Group, Cavallo Continue Reading…