Our independent hotels are a really great outlier, as the majority of our hotels do not use OTA, and are 100% direct. What *are* & *should be* direct bookings get siphoned into different ecosystems, whether a legit bait and switch, or just being swallowed by the black hole of Google. Our metasearch has done wonders,…
Remember… I’m not a blogger, a marketer, or a web guy. I am a hotel ops guy, and I’m just trying to produce content at my leisure, as best I can. So with that out of the way, there’s 2 things I am worried and confused about, and I hate being alone on an island,…
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