You have to cordially, professionally, and earnestly engage anyone and everyone. Not because you are trying to brand your hotel… but because you are a real service provider that is inherently interested in fulfilling guests, helping the community, and creating harmony in people’s lives. This isn’t advice…. this is a way of life.
I was ranting and raving about not being able to keep structure or organization with social media, so I took some time to find some useful programs to help me out.  Well…. this is pretty cut and dry:
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