Are numbers this small to be expected? In the world of hard to track impressions and marketing measurements that provided some data and guidance (however skeptical I always am) – some people have said, “so what, who cares, it’s to be expected”. But numbers *THAT* small? Is that part of the Pareto Efficiency, or does the principle come into play (if you believe in that)?

We all know that Facebook is buggy, and for some businesses and neophytes, figuring out all of the settings and controls must be like wading through syrup.

There is one simple fact, and it’s that the way you want consumers to use Facebook is *not* the way that Facebook users are using it. Yet.

The way some people post on their Facebook Hotel Page, it’s tantamount to pounding on your guest’s door all hours of the day with little bits of information. It’s overwhelming, and it is off-putting.

The network that is supposed to connect everyone in the world is doing more to create a completely “tromp l’oeil” experience in regards to social media – it looks more like a network than it really is.

It’s time to rethink your eagerness versus effectiveness on Facebook Pages. Of course, as I write this… all I can do is wonder about Facebook’s effectiveness, overall.

I haven’t been able to really wrap my head around this until today, and would like ANY industry advice or thoughts. I am a hotelier that is attempting to simplify our lives as SMO, CRM, etc. With Continue Reading…

Most of you don’t have the time for this, but I know some of you are still somewhat alien to the idea of social networking and the more knowledge we have, the better we can utilize the tool. Why Continue Reading…

[WARNING:  DISGUSTING CYNICISM AHEAD.  I JUST TALK ABOUT IT TO MAKE IT AS TRANSPARENT AS POSSIBLE] It might be the most important marketing tool in the history of business.  This is what I would Continue Reading…